Vivo X Series Outdoor Campaign
OUTPUT
廣告設計 Vivo X Series Outdoor Campaign 作者： OUTPUT Vivo X Series is an outdoor advertising installation presented at the North Bund in Shanghai. The installation reproduces two mobile phones at a 1:1 scale, forming a folding giant screen up to 8 meters high and nearly 12 meters long. High-definition LED screens, curved LED screens and advertising materials with different surface textures match the appearance and finish of the actual devices. Radar tracking, body capture and naked-eye 3D technology allow people to interact with the digital content. Each screen follows the main color scheme of one phone model.
A' Design Award 銀獎得獎作品
由OUTPUT創作嘅Vivo X Series Outdoor Campaign，係A' 廣告、市場推廣及傳播設計獎嘅得獎作品。Vivo X Series Outdoor Campaign喺2024榮獲A' Design Award 銀獎，並同其他矚目設計一齊喺Award-Winning Graphics Designs展示。深入了解項目細節，發掘OUTPUT嘅其他作品，了解Vivo X Series Outdoor Campaign嘅設計點樣喺同場作品中脫穎而出。
關於Vivo X Series
廣告設計 Vivo X Series Outdoor Campaign 作者： OUTPUT Vivo X Series is an outdoor advertising installation presented at the North Bund in Shanghai. The installation reproduces two mobile phones at a 1:1 scale, forming a folding giant screen up to 8 meters high and nearly 12 meters long. High-definition LED screens, curved LED screens and advertising materials with different surface textures match the appearance and finish of the actual devices. Radar tracking, body capture and naked-eye 3D technology allow people to interact with the digital content. Each screen follows the main color scheme of one phone model. Vivo X Series榮獲A' Design Award 銀獎，係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創新思維同先進嘅設計結合，經過公平、恪守道德、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅高質素參賽作品；獲提名設計均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
