Lays Dungeons and Dragons Food Packaging
PepsiCo Design and Innovation
包裝設計 Lays Dungeons and Dragons Food Packaging 作者： PepsiCo Design and Innovation Lays Dungeons and Dragons is a food packaging design created for a range of potato chips. The packaging was released as a tie-in with the 2023 film Dungeons and Dragons, Honor Among Thieves, and was joined by an influencer kit. The design draws on the fantasy world of the film. The central figure of the campaign is The Potato, a character that appears in the film and is also a real potato. The theme links the story to the potatoes grown on more than 100 farms in the United States and Canada that supply the chips.
A' Design Award 銀獎得獎作品
由PepsiCo Design and Innovation創作嘅Lays Dungeons and Dragons Food Packaging，係A' 包裝設計獎嘅得獎作品。Lays Dungeons and Dragons Food Packaging喺2024榮獲A' Design Award 銀獎，並同其他矚目設計一齊喺Award-Winning Graphics Designs展示。深入了解項目細節，發掘PepsiCo Design and Innovation嘅其他作品，了解Lays Dungeons and Dragons Food Packaging嘅設計點樣喺同場作品中展現獨特之處。
關於Lays Dungeons and Dragons
包裝設計 Lays Dungeons and Dragons Food Packaging 作者： PepsiCo Design and Innovation Lays Dungeons and Dragons is a food packaging design created for a range of potato chips. The packaging was released as a tie-in with the 2023 film Dungeons and Dragons, Honor Among Thieves, and was joined by an influencer kit. The design draws on the fantasy world of the film. The central figure of the campaign is The Potato, a character that appears in the film and is also a real potato. The theme links the story to the potatoes grown on more than 100 farms in the United States and Canada that supply the chips. Lays Dungeons and Dragons榮獲A' Design Award 銀獎，係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創意同先進嘅設計結合，經過公平、恪守道德、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅優秀參賽作品；獲提名設計均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
