包裝設計 West Lake Beer Packaging 作者: China Resources Snow Breweries West Lake Beer is a packaging design for bottled beer. The design draws on the scenery of West Lake in Hangzhou, interpreting the Broken Bridge and Three Ponds Mirroring the Moon as abstract visual symbols. The typography combines seal script with the calligraphy style of the Song Dynasty. The outer box is finished with gold stamping and a matte film for a smooth tactile quality. The bottle is made of high quality green glass, which limits ultraviolet light and helps preserve the flavour of the beer. Stone towers shown on the bottle indicate the intensity of each flavour.
A' Design Award 銀獎得獎作品
由China Resources Snow Breweries創作嘅West Lake Beer Packaging,係A' 包裝設計獎嘅備受推崇嘅得獎作品。West Lake Beer Packaging喺2025榮獲A' Design Award 銀獎,並同其他卓越設計一齊喺Award-Winning Graphics Designs展示。探索項目詳情,發掘China Resources Snow Breweries嘅其他作品,了解West Lake Beer Packaging嘅設計點樣喺同場作品中盡顯優勢。
關於West Lake Beer
包裝設計 West Lake Beer Packaging 作者: China Resources Snow Breweries West Lake Beer is a packaging design for bottled beer. The design draws on the scenery of West Lake in Hangzhou, interpreting the Broken Bridge and Three Ponds Mirroring the Moon as abstract visual symbols. The typography combines seal script with the calligraphy style of the Song Dynasty. The outer box is finished with gold stamping and a matte film for a smooth tactile quality. The bottle is made of high quality green glass, which limits ultraviolet light and helps preserve the flavour of the beer. Stone towers shown on the bottle indicate the intensity of each flavour. West Lake Beer榮獲A' Design Award 銀獎,係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創新思維同先進嘅設計結合,經過公平、秉持公義、擇優同獨立自主嘅學術評審後,由大型評審團選為各自類別嘅高質素參賽作品;參賽作品均依據預先訂立並公開嘅評審準則,按照匿名同行評審程序投票評選。








