In Scene Brand Experience

由Ziyang Wang創作嘅In Scene Brand Experience，係A' 廣告、市場推廣及傳播設計獎嘅備受讚譽嘅得獎作品。In Scene Brand Experience喺2026榮獲A' Design Award 銅獎，並同其他出眾設計一齊喺Award-Winning Graphics Designs展示。探索項目詳情，發掘Ziyang Wang嘅其他作品，了解In Scene Brand Experience嘅設計點樣喺同場作品中展現獨特之處。

廣告設計 In Scene Brand Experience 作者： Ziyang Wang In Scene is a brand renewal programme for a coffee brand based in Shanghai. The design uses theatre as a metaphor and places the consumer inside the scene. The gift box has a three-fold paper sculpture structure that opens like stage curtains and measures about 300 by 200 by 80 millimetres. Eco-friendly paper and metal fittings are used. A scanned code links the box to a short personality test that creates a card for sharing. Stores add light, scent and sound to extend the coffee experience. In Scene榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅概念同成熟嘅設計結合，經過公平、秉持公義、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅值得關注參賽作品；獲提名作品均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。