Morph Food and Beverage Branding
Mars Design Consultants
平面設計 Morph Food and Beverage Branding 作者： Mars Design Consultants Morph is a branding program for a rooftop bar and restaurant in Hangzhou, China. The identity draws on Liangzhu, an ancient Chinese love story, and on the iridescent wings of the blue morpho butterfly. The logo joins the wing forms of the female and male butterfly into one symbol. A dark purple background suggests a starry night, while the wings show a transition of rainbow colours. A kaleidoscope-like butterfly pattern is the main graphic element. The pattern is applied to the menu, the matchbox, motion projections and a wall art sculpture.
A' Design Award 銅獎得獎作品
由Mars Design Consultants創作嘅Morph Food and Beverage Branding，係A' 平面設計、插畫及視覺傳達設計獎嘅傑出得獎作品。Morph Food and Beverage Branding喺2020榮獲A' Design Award 銅獎，並同其他卓越設計一齊喺Award-Winning Graphics Designs展示。探索項目詳情，發掘Mars Design Consultants嘅其他作品，了解Morph Food and Beverage Branding嘅設計點樣喺同場作品中展現獨特之處。
關於Morph
平面設計 Morph Food and Beverage Branding 作者： Mars Design Consultants Morph is a branding program for a rooftop bar and restaurant in Hangzhou, China. The identity draws on Liangzhu, an ancient Chinese love story, and on the iridescent wings of the blue morpho butterfly. The logo joins the wing forms of the female and male butterfly into one symbol. A dark purple background suggests a starry night, while the wings show a transition of rainbow colours. A kaleidoscope-like butterfly pattern is the main graphic element. The pattern is applied to the menu, the matchbox, motion projections and a wall art sculpture. Morph榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅構思同成熟嘅創新實踐結合，經過公平、恪守道德、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅值得關注參賽作品；獲提名作品均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
