Pepsi For The Love Of It Campaign

Pepsi For The Love Of It Campaign 由 PepsiCo Design and Innovation 创作，是 A' 广告、营销与传播设计奖 的获奖作品。Pepsi For The Love Of It Campaign 于 2021 荣获 A' Design Award 金奖，与其他非凡设计一同在 Award-Winning Graphics Designs 展示。深入了解项目细节，发现 PepsiCo Design and Innovation 的其他作品，了解 Pepsi For The Love Of It Campaign 为何能在众多参赛设计中脱颖而出。

广告、营销与传播设计 Pepsi For The Love Of It Campaign 由 PepsiCo Design and Innovation Pepsi For The Love Of It is an advertising campaign created for the Chinese market. The campaign centers on a series of six beverage can designs. Each can shows a different sport or pastime, such as rhythmic gymnastics, table tennis, synchronized diving and shuttlecock or spinning top. Other cans refer to music and dancing, in line with the Pepsi brand heritage. The collection uses the signature Pepsi colors in a bold and disruptive style. The varied can designs let each consumer select the one that matches personal interests. Pepsi For The Love Of It 荣获 A' Design Award 金奖，这是 A' Design Award & Competition 最高级别的荣誉之一。A' Design Award 金奖 获奖设计将鲜明的原创设计与出色的创新能力融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中的杰出参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名项目进行投票。