Vivo X Series Outdoor Campaign

Vivo X Series Outdoor Campaign 由 OUTPUT 创作，是 A' 广告、营销与传播设计奖 的获奖作品。Vivo X Series Outdoor Campaign 于 2024 荣获 A' Design Award 银奖，与其他非凡设计一同在 Award-Winning Graphics Designs 展示。深入了解项目细节，发现 OUTPUT 的其他作品，了解 Vivo X Series Outdoor Campaign 为何能在众多参赛设计中脱颖而出。

广告、营销与传播设计 Vivo X Series Outdoor Campaign 由 OUTPUT Vivo X Series is an outdoor advertising installation presented at the North Bund in Shanghai. The installation reproduces two mobile phones at a 1:1 scale, forming a folding giant screen up to 8 meters high and nearly 12 meters long. High-definition LED screens, curved LED screens and advertising materials with different surface textures match the appearance and finish of the actual devices. Radar tracking, body capture and naked-eye 3D technology allow people to interact with the digital content. Each screen follows the main color scheme of one phone model. Vivo X Series 荣获 A' Design Award 银奖，这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创新思维与先进的设计融为一体，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中品质出众的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名项目进行投票。