Nestle Ice Cream

由Blackandgold Design (Shanghai) Co., Ltd.創作嘅Nestle Ice Cream，係A' 包裝設計獎嘅得獎作品。Nestle Ice Cream喺2022榮獲A' Design Award，並同其他出眾設計一齊喺Award-Winning Graphics Designs展示。探索項目詳情，發掘Blackandgold Design (Shanghai) Co., Ltd.嘅其他作品，了解Nestle Ice Cream嘅設計點樣喺同場作品中脫穎而出。

包裝設計 Nestle Ice Cream 作者： Blackandgold Design (Shanghai) Co., Ltd. Mr. Banana is a packaging design created for an ice cream product sold in China. The design returns a heritage brand to the market with a new visual identity based on rap music instead of rock music. A large pair of sunglasses is printed on each pack, so the product stands out inside crowded freezer cabinets. Nine sunglasses versions carry different phrases, allowing consumers to choose a pack that matches their personality or to collect all of them. The ice cream is wrapped in aluminum foil, and the outer box is made of eco-friendly paper with a gold stamped logo. Nestle榮獲A' Design Award鐵獎級別嘅獎項，係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計，經過公平、秉持公義、擇優同不偏不倚嘅學術評審後，由大型評審團選入得獎作品之列並予以刊載；獲提名設計均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。